Computers play a large role in the sales industry , now more than ever. Prior to covid e-commerce was a popular way to shop, however brick and mortar stores where still frequently used by the everyday consumers, when the United States went into a shut down to try to lower the chances of people coming into contact and contracting covid e-commerce saw a huge increase in sales. In my own personal experience , I have utilized computers to completely online orders for my store, check online inventory, order supplies, send emails to corporate and my district manager and even give my customers a complete health regiment to complete their goals. "personal computers have enabled the sales force to deliver high quality customer service" (Ready & WoonBong, 1970).Computers are also utilized for training at my store, with a few clicks on the screen all the nutritional information for a specific product is displayed as well as informational videos to help my understating on said product. I think that electronic devices will change the sales industry in a variety of way in the next 10 years, we are currently seeing a shift now towards utilizing computers to complete task that actual employees would do, for example amazon stores only require you to grab a cart and leave with the item you Paid for all without the interaction of an actual employee. Sales teams will also be able to target their sales audience better by being able to track costumers search history (with permission).
References:
Reday, P. A., & WoonBong, N. (1970, January 1). >information technology and the sales function: ACR. ACR Asia-Pacific Advances. Retrieved October 8, 2022, from https://www.acrwebsite.org/volumes/11863/volumes/ap06/AP-06
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